Ssps help digital media owners and. A supply side platform (ssp) is a software solution designed to help publishers, website owners, and mobile app developers sell their advertising inventory to advertisers and ad. Digital media transformed how publishers.
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What you need to know about DemandSide Platform (DSP)
Find out how an ssp, or advertising supply side platform, helps publishers monetize their websites and digital content.
What is a supply side platform?
Essentially, it is the publisher’s interface for ad. What is dsp and ssp in digital marketing? A supply side platform (ssp) is a technology platform that enables digital publishers and media owners to manage, sell, and optimize their. Programmatic advertising enables buyers and.
Publishers (supply) and advertisers (demand), or in other words, supply side vs. Ssp is a gateway for publishers to trade their advertising inventory programmatically across their website, game,. Top supply side platforms (ssp). Programmatic buying and selling of online ad impressions requires two parties:
