How to approach and plan digital marketing strategically. The six ways digital marketing channels are different. Patricia lui is a senior lecturer of marketing at lee kong chian school of business (lkcsb), singapore management university (smu).
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Measurement methodologies and tools for different digital marketing channels.
Mobile as a platform, measurement and analytics, web design for dm optimization, and online relationship management.
Degree requirements , and satisfy. The smu digital marketing certificate consists of three required courses and three electives. The smu digital marketing certificate consists of three required courses and three electives. Research your audience to understand your customer’s journey.
Aligning measurement with strategic objectives. In this module, participants will learn to use the conversion. Learn to navigate this new industry with digital natives and strategise your campaigns with digital marketing experts. Comprising 6 modules, this certificate programme provides participants with the skills and confidence needed to respond to trends and changes in the digital marketing landscape.
The smu cape digital marketing certificate consists of three required courses and three electives.
Electives meet once per week, schedules vary. You may take classes in any order you wish. Align digital marketing strategies to your goals and objectives. 2021 and beyond guest post from smu digital marketing instructor abhi.
This programme is designed to equip. The objective of this course is to provide students with the necessary skills to evaluate the changing business world, and identify opportunities to harness and optimise businesses. The professional certificate in digital marketing programme at smu academy is made up of six modules covering all of the components above: The course would focus discussion around digital business and would cover aspects relating to business strategies, digital business supply chains, fulfilment technology and.
Set measurement standards and performance indicators to track.
