You may take classes in any order you wish. Align digital marketing strategies to your goals and objectives. The smu cape digital marketing certificate consists of three required courses and three electives.
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Grow your career by building and sharpening your digital marketing skills.
This programme is designed to equip.
Credits:2 builds on the foundational digital marketing skills learned in digital marketing foundations and applies that. To achieve the advanced certificate in digital transformation in marketing, participants will need to complete the following modules offered by smu academy: Email this information to yourself or a friend remind me of this course at a later date. The smu digital marketing certificate consists of three required courses and three electives.
The professional certificate in digital marketing programme at smu academy is made up of six modules covering all of the components above: A variety of elective courses such as strategic brand management, advertising, marketing channels and new retail , pricing, marketing strategy, new product development,. The smu digital marketing certificate consists of three required courses and three electives. This module is part of the professional certificate in digital marketing.
Measurement methodologies and tools for different digital marketing channels.
Research your audience to understand your customer’s journey. The course also examines how digital and social media are used as promotion tools and how these strategies are integrated with key elements of the. (i) business strategies and operational challenges for digital business and (ii) the applications of consumer analytics to digital. Set measurement standards and performance indicators to track.
Specifically, the course consists of two parts: While some students do have a background in marketing, advertising, communications or pr, courses are designed to provide foundational as well as advanced knowledge. Aligning measurement with strategic objectives.
