Students will gain a working knowledge of the digital marketing landscape, learn to critically assess strategic digital and social media plans, and evaluate a range of approaches and. Northwesternβs kellogg digital marketing programs. Professional certificate in digital marketing.
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Kellogg insight is the research & ideas magazine of kellogg school of management at northwestern university.
It needs leaders who can create the future.
Kelloggβs digital transformation program is your deep dive into rethinking leadership in the digital business economy. Executives from marketing management, marketing strategy, brand management, marketing communications, digital marketing and sales areas. Learn about the changing expectations of customers in the digital world and examine the five ways in which modern marketing is transforming these expectations through. You will also gain the ability to provide.
At the completion of this program, participants will have the. Critical thinking in digital and social media marketing; Marketing no longer needs skilled professionals who can gauge the future; Digital marketing is an evolving discipline where companies use modern tools to meet their customers where theyβre most comfortable.
Data, automation, ai & analytics mastering modern marketing practices
Entrepreneurial tools for digital marketing (formerly designated mktg. Faculty research and expertise includes a broad. Business leaders require focused digital business strategies. For decades, the marketing department has been the recognized leader in the discipline.
Associate dean of executive programs clinical professor of marketing. After completing the course, you will feel confident launching and managing digital marketing campaigns and analyzing the results. Find tools to grow your career and business.
