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Factors influencing digital marketing spend.
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53% of business leaders plan to invest more money in digital marketing in 2024.
Econsultancy’s marketing budgets report 2016 found that 15% of surveyed businesses plan to spend at least 71% of their total marketing budget on digital channels. Effective spend specializes in ppc marketing, social media advertising, seo and digital pr. Effective spend is now optimal | 2,556 followers on linkedin. Attribution —the link between your marketing efforts and the customers you acquire—can guide your budget allocation decisions.
