The skills to effectively analyse and leverage data to make impactful,. This course introduces students to the discipline of marketing through topics such as: Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy.
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Develop a strategic digital roadmap that meets both your customers’ needs.
This innovative masters programme will deliver students who are at the forefront of knowledge pertaining to digital marketing strategy and digital leadership.
Digital marketing provides the most comprehensive guide to all aspects of using the internet, digital media and marketing technology to achieve the. Consumer behaviour, marketing research, product planning, integrated marketing. Using digital marketing strategy models, theories and concepts, students are introduced to frameworks that encourage logical and ethical decision making during the development. In the msc strategic digital marketing programme, you will gain comprehensive insights into key aspects of digital marketing.
Insight into the use of disruptive digital channels and technologies in advertising and marketing; The msc digital marketing strategy focuses on digital design and user experience as well as the digitalisation of interactions between paying customers, free users and business. This bachelor of science digital marketing strategy program builds the essential skills and foundational expertise needed to navigate and compete in today’s digital marketplace:. We examine the dynamic digital environment through a situation analysis employing a range of digital techniques and outline how to take a strategic approach in marketing.
Ensure your business is able to leverage multiple.
Learn frameworks for designing, implementing, and managing a successful digital marketing strategy.
