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It doesn’t matter how good you are at social media, digital advertising or seo. Marketing can be a daunting process for many librarians. 4 tips for marketing your digital library. Elizabeth lorbeer, library director, western michigan university homer stryker m.d.
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Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. Digital marketing glossary the following terminology is frequently used within digital marketing. Your marketing plan should reflect the library’s mission. 23 detailed marketing templates designed to help your site's seo, pr, content marketing and social media campaigns.
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