Aligning measurement with strategic objectives. The smu cape digital marketing certificate consists of three required courses and three electives. This module is part of the professional certificate in digital marketing.
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Electives meet once per week, schedules vary.
Set measurement standards and performance indicators to track.
(expires 8/26/24) $4,245 standard tuition. Measurement methodologies and tools for different digital marketing channels. Research your audience to understand your customer’s journey. This module explores digital marketing as a subset of a larger set of concepts and theories within the marketing discipline.
Reviews dma channels and platforms, from google to facebook and beyond. Specifically, the course consists of two parts: As little as six months. This programme is designed to equip.
Brad teaches digital marketing strategy & performance.
Align digital marketing strategies to your goals and objectives. Builds on the foundational digital marketing skills learned in digital marketing foundations and applies that knowledge in a simulated environment. It is a partnership program with google, which offers students with fundamental knowledge. (i) business strategies and operational challenges for digital business and (ii) the applications of consumer analytics to digital.
As little as six months. Marketers make considerable use of interactive digital. Learn to navigate this new industry with digital natives and strategise your campaigns with digital marketing experts. The smu digital marketing certificate consists of three required courses and three electives.
The smu digital marketing certificate consists of three required courses and three electives.
