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The proliferation of digital tools, data, and social media has changed how brands capture attention, connect with their audiences, and build value. Understand how customer journey impacts customer experience in the digital age. Whether you are a marketing executive, growth officer, or general manager, this program will take you deep into essential marketing principles and strategies that enable you to.

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Recognize that delivering a superior customer experience in the digital age requires a.

Learn principles of digital marketing, from search engine optimization to paid search, crm management to analytics.

Understand what digital is today and how the concept of disruption works. Create value in digital worlds, harness the power of data, and align your goals for maximum success. Digital marketing strategy equips professionals with the tools,. Learn the proven frameworks and foundational tools you need to design, implement, and manage a successful digital marketing strategy.

Understand and establish your digital marketing plan's strategic components. Students will understand the data necessary to measure return on marketing and its implications for digital marketing and competitive strategy. Leverage market research design, qualitative and quantitative data, quantitative methods, and data. Ronald trzcinski professor of business administration, darden school of business.