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By the end of this chapter, you should be able to:
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How internet marketing has evolved into digital marketing.
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Various technologies and concepts that fit under the mobile marketing umbrella;
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Digital marketing in a digital world. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Introduction to digital marketing discusses how digitalization is changing the ecosystem in which we conduct marketing activities. When people think of digital.
Rules and regulations around mobile marketing;.
The digital marketing landscape and foundations. Draw up an outline digital marketing plan;
