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Digital marketing (7th edition) classifications library of congress hf5415.1265.i57 2019 the physical object format paperback number of pages 576 id numbers
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Part 1 digital marketing fundamentals.
Recognised by the cim as one of 50 gurus who have shaped the future of marketing, dave has lectured in digital marketing at several uk universities. Evaluate and apply digital marketing principles and models; Readers will learn best practice frameworks for developing a digital marketing strategy, plus successfactors for key digital marketing techniques including search marketing, conversion optimisation anddigital communications using social media including twitter and. Now in its fifth edition, digital marketing (previously internet marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals.
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Imported from better world books record.
Dave chaffey is a leading digital marketing consultant, trainer and author. Now in its fifth edition, the hugely popular digital marketing.
