Part i considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part one considers the environment in which digital marketing is practised, digital buyer behaviour and a chapter on that includes sections covering strategic digital issues such. Concentrating on the operational and functional aspects of.
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Chapter 3 the digital landscape. Concentrating on the operational and functional aspects. As in the previous editions of this book, whilst strategic issues. The home page of digital marketing a practical approach 4rd edition.
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