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Discover more about effective digital marketing strategies and practices, and expand your knowledge of the field, learning.
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Undergraduate students and marketing professionals reviewing their marketing or completing marketing diplomas. Readers will learn best practice frameworks for developing a digital marketing strategy, plus success factors for key digital marketing techniques including search. Click “i’m an educator” to see all product options and access instructor resources. Digital marketing, 7th edition published by pearson (january 28, 2019) © 2019.
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Now in its 7th edition, the text includes increased content on digital marketing, new sections on 'thinking ethically' about marketing, and a full range of online.
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